"In a bid to generate maximum buzz leading into the fall TV season, Omnicom's OMD has paired two of its clients -- CBS and Pepsi -- with a new technology that brings iPod-quality video to a print advertising and promotional campaign touting CBS' new lineup and Pepsi's diet drink Pepsi Max.
The new technology, from Los Angeles-based Americhip, features a paper-thin interactive video player. It is being unveiled in an insert packaged with a co-branded ad that will appear in Entertainment Weekly's annual fall TV preview issue dated Sept. 18.
The video offers 40 minutes of promotional content for CBS' new schedule and a spot for Pepsi Max."
The new technology, from Los Angeles-based Americhip, features a paper-thin interactive video player. It is being unveiled in an insert packaged with a co-branded ad that will appear in Entertainment Weekly's annual fall TV preview issue dated Sept. 18.
The video offers 40 minutes of promotional content for CBS' new schedule and a spot for Pepsi Max."
Source: Nielsen Business Media, by Mediaweek
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