Sunday, August 30, 2009

CBS, Pepsi Vídeo Campaign.... In Print!

"In a bid to generate maximum buzz leading into the fall TV season, Omnicom's OMD has paired two of its clients -- CBS and Pepsi -- with a new technology that brings iPod-quality video to a print advertising and promotional campaign touting CBS' new lineup and Pepsi's diet drink Pepsi Max.

The new technology, from Los Angeles-based Americhip, features a paper-thin interactive video player. It is being unveiled in an insert packaged with a co-branded ad that will appear in Entertainment Weekly's annual fall TV preview issue dated Sept. 18.

The video offers 40 minutes of promotional content for CBS' new schedule and a spot for Pepsi Max."

Source: Nielsen Business Media, by Mediaweek

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